Daymond John Virtually Speaking: \”Shark Tank\” Star Shares Secrets To Success On The Show And In Biz

From his incredibly successful role on ABC’s smash hit, \”Shark Tank\”, to his distinguished status as a Presidential Ambassador for Global Entrepreneurship for President Obama, Daymond John has become globally recognized for his relentless commitment to promoting and supporting entrepreneurs.

Daymond initially made his mark as the entrepreneur and branding expert behind the groundbreaking lifestyle brand, FUBU, which has eclipsed more than $6 billion in global retail sales.

In 2009 Daymond joined ABC\’s \”Shark Tank\”. Now, after 12 seasons, multiple Emmy Awards, multiple Critic’s Choice Awards, millions of dollars in investments, and creating many millionaires, the show has become one of the most successful business reality series of all time. Daymond has been a mainstay of the cast of Sharks and is now affectionately referred to as, “The People’s Shark.” He also is the most successful investor of all the sharks!

Daymond has written five books and is a Three-Time \’New York Times Best-Selling Author’… the only New York Times best-selling author of any of the Sharks. Daymond is a recipient of more than thirty-five awards, including the Brandweek Marketer of the Year and Ernst & Young’s Master Entrepreneur of the Year.

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Daymond John Virtually Speaking: \”Shark Tank\” Star Shares Secrets To Success On The Show And In Biz

Joining us is Daymond John. From his incredibly successful role on ABC smash hit Shark Tank to his distinguished status as a presidential ambassador for Global Entrepreneurship for Obama. He has become globally recognized for his relentless commitment to promoting and supporting entrepreneurs. He initially made his own mark as the entrepreneur and branding expert behind the groundbreaking lifestyle brand FUBU, which has eclipsed more than $6 billion in global retail sales. In 2009 Daymond joined Shark Tank. After twelve seasons, multiple Emmy Awards, multiple Critics Choice Awards, millions of dollars in investments and the making of many millionaires, the show has become one of the most successful business reality series of all time.

He has been a mainstay on the cast of Sharks and is now affectionately referred to as the People\’s Shark. He is also the most successful investor of all the Sharks. He has written 5 books, 3 New York Times bestsellers, and is the only New York Times bestseller of any of the Sharks. He is a recipient of more than 35 awards, including the Brand Week Marketer of the Year and Ernst & Young\’s Master Entrepreneur of The Year. Please join me now with Daymond John.

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Daymond John, thank you for joining me here. How are you doing, sir?

I am wonderful. Thank you for having me.

It\’s so awesome to have you. I\’m obviously a huge fan of you on the show, of you as an entrepreneur and of you as a speaker. As you know, I’ve booked you a few times and it\’s been great to be able to get people, somebody like you who they get so excited about and who always delivers every time. Thank you for that.

Thank you. I\’m glad I’ve never let you down. I know often how it is to be on the buyer\’s side when you\’re entrusting so much of your time, your energy and your staff and/or the body of people that support you. You\’re trusting somebody to put a message across. It\’s an honor.

[bctt tweet=\”Nobody can be a great entrepreneur if they\’re not satisfied spiritually at home.\” username=\”calentertainmnt\”]

There are so many things that make you an amazing man, thought leader and a speaker that people would want to hire. Certainly, you as an entrepreneur, I definitely want to get into that but of course, Shark Tank is something I know you\’re as famous for, maybe even more famous for some people. Certainly, I’ve come to know you as the People\’s Shark and that\’s what I’ve heard. I know you\’re the only one who has a New York Times bestselling book out of all the Sharks. Is that right?

It\’s an honor to be on the show. They do call me the People\’s Shark. I am the only one that has three New York Times best-selling books. I have 5 books total and 3 of them are New York Times bestselling books. It\’s an honor when people want to listen to you. I\’m probably more known generally for Shark Tank because it plays anywhere from 40 to 60 times on CNBC. They call us the Kardashians of CNBC. It plays that amount of time per week and then you have ABC and as well as it\’s a globally recognized intellectual property.

It\’s something great that you can watch with your spouse, with your kids, by yourself. It\’s something that anybody who has any interest at all in entrepreneurialism or business or products or fun things like investing. It\’s proven that a lot of people are into that stuff. I assume all of your books have been about entrepreneurial-ism. What was your latest book called?

My latest book was Power Shift. All my books, they\’ve all touched on entrepreneurial-ism and the tactics that you can use, whether in your personal life, as well as in your professional life. Power Shift is about a lot of people read my books and they said they didn\’t feel like they had power. You can\’t be a great entrepreneur if you don\’t feel that you have the power to be a great husband, a great wife, a great contributor to your community. Another one was The Brand Within that you are first a brand before you have any other brand, whether you\’re working at a Fortune 500 company as an entrepreneur, or you\’re running your own company.

Another one was Rise and Grind. The biggest question is always asked, “How do I have personal time in my life and separated from work time? What do I do? What are the methods?” Nobody can be a great entrepreneur if they\’re not satisfied spiritually themselves at home. Even if you are a great entrepreneur, what are you doing at all for if you don\’t have your health and your happiness and the love that you need in your life? My books touch on a certain core to then bring it all the way to this part of the spectrum.

Thank you for writing those books. It\’s interesting that Shark Tank has been such a big success. Did you have any idea it was going to be a huge success when they first called you and why is this so successful?

Not at all. I did not think it was going to be a success at all. When I heard that it was going to be people doing what you and I and everybody reading probably does every day, negotiations, why would anybody want to watch that like five people doing what we do all day. It became a huge success for various different reasons. I’ll tell you why. Number one, it was a show and it is a show that the entire family could watch together. It\’s evergreen. You don\’t need to watch it on Monday to know what happened on Tuesday. I\’m in the middle of Ozark and I\’m itching because I’ll miss episode six. Also, it\’s one of the top shows watched by kids 5 to 15 and one of the top shows watched by kids and parents together on networks.

Secrets To Success: You can\’t be a great entrepreneur if you don\’t feel you have the power to be a great husband, a wife, or a contributor to your community.

The reason being is that a family can negotiate around the dinner table on what Daymond\’s going to do, why this is Bible, what Barbara\’s not going to do. They\’re learning. Ten or twelve years ago, did you know what royalties were and margins were and things of that nature? Our business lingo has become part of the everyday American lingo. Kids are starting to control what they want to do in life. Fifty percent of the kids now, they said they will never work for anybody for the rest of their lives. Apparently, the child can have an open negotiation and discussion. I hear kids about negotiating how they\’re going to do their chores or not, as well as for the parents in the world. People needing financial intelligence and everything else.

They see other people who are like them. They got up the couch yesterday and they\’re applying themselves. It\’s the American dream. The show works for so many different reasons. There\’s a lot of tentacles to the show because the show has made so many millionaires and you don\’t have to see the Sharks promote it. You see your everyday person now on local newspapers donating to charities and changing people\’s lives because they had a chance to Shark Tank, which they already deserved. They went out and they took advantage of that opportunity. Now they are a mentor and they are employing people. That is newsworthy. People come back and say, “Where did that come from?” Shark Tank.

There are so many great themes in there and so many great lessons to be learned for kids and wantrepreneurs and budding entrepreneurs.

I\’m learning too. The Sharks are learning as well. We\’re learning from each other. We\’re learning from the new people who are coming up doing business in a new way that we weren\’t trained to do business. We\’re all learning.

What has changed that you\’ve learned the most from the show? Is there anything that you say, “If it wasn\’t for the show, I wouldn\’t be doing business this way?”

I don\’t know where to start. I would still be like my colleagues making this shirt, hopefully, a retailer looks at the shirt and buys it. Hopefully, they put it on the shelf. Hopefully, the kid takes out the back of the stock room and the woman or the male purchases it. Maybe they don\’t send it back. I wouldn\’t be understanding how to sell to people directly. You remember, Instagram didn\’t come out to 2012. We came out in 2008. Facebook was only two years old. There wasn\’t online conversion. Even though I give often I\’m part of a lot of philanthropic companies, I never thought of selling a sock and giving away a pair to somebody in need and realizing that the consumer wants to know what are you doing socially to other people and helping. I can buy your product, the same thing, anyplace else. Why am I buying from you? I want the story. Many different things I’ve learned on Shark Tank and I continue to learn.

When somebody walks through the doors, can you tell right off the bat that this guy\’s a winner or that gal\’s a winner?

[bctt tweet=\”It\’s okay to be vulnerable, make mistakes, and start over.\” username=\”calentertainmnt\”]

The ones that you do feel good about it, the ones that come to the door, they\’re confident. They have a smile. They\’re not overconfident because then it seems like they\’re a ringer and they do this for a living. They look at the Sharks in the eye. This is stuff that people don\’t know, the behind-the-scenes stuff. They have to stand on that carpet for about three minutes without saying anything to us because they\’re setting the cameras. There are sixteen cameras filming you for 45 minutes or an hour. That\’s sixteen hours of footage. They got to hone those cameras. One of the best people are the ones who come through. They\’re a little nervous and sometimes they\’ll say stuff like, “This is uncomfortable.” You feel good because that\’s a human response. The person who comes through there, they start telling how they\’re from Silicon Valley and there\’s this exit and that exit. I’m like, “A ringer.” I start thinking about what I\’m going to eat for lunch.

All of us, we watch the show. Not only do we want to be a guy or gal who\’s presenting a product and we want to win the day and get an investor, but we also want to be a Shark. We also want to make that investment. We also want to be able to have an eye for talent or an eye for success of something that\’s going to pop. What makes a great Shark?

There\’s no one way to operate a business or be a Shark. When I like to say Shark, I don\’t care if you are working and you own the business or you are working in the business. I consider myself Batman and the rest of my staff, Robin. Most of the time, I\’m Robin and they\’re a Batman because I\’m not going to hire them unless they\’re smarter than me. A Shark is somebody that we, for the lack of a better purpose, is we invest in people and we want a return on our capital or we want to return on things and we navigate our way to figure things out. That\’s what makes the show so great because we all understand the fundamentals of business. Cuban and I or Barbara and I, we may disagree on the way to go about that success or about that route.

What I have learned mainly is the best thing about Sharks, meaning entrepreneurs are entrepreneurs, they take affordable steps. They act, they learn and then they repeat. They allow the people around them to fail and/or try. They manage the expectations and they make sure the downside is not too far but once they fail, they collect and they’ll say, “What did we all learn from this? How are we going to make this better?” They acknowledge people when they succeed. They set goals. That\’s what Sharks do. They do their homework. They know that every single industry is a $50 billion or $100 billion industry.

However, the number one brand in Shark Tank history that was invested in is socks. The number two is a sponge. Me, I made my money off of t-shirts. None of those are changing the world. What a Shark does is say, “Where is the unique selling proposition? How can I get people to execute this? How can I over-deliver for my customer?” That\’s what Sharks do. They analyze everything. They don\’t jump at everything because you can drown with opportunity.

You\’re the guy who invested in the socks, is that right?

I am that\’s right. I know a lot of people represent a lot of the Sharks and they are considered underachievers when it comes to me, all the other Sharks, because I am the king, the number one, the numero uno when it comes to investment. I don\’t care what philosophy they say, you can make up your own opinion but you can\’t make up your own facts. I am number one.

Powershift: Transform Any Situation, Close Any Deal, and Achieve Any Outcome

The most successful investor. That\’s very good for everybody to know. Speaking of being incredible at entrepreneurial-ism and business, you started your own company called FUBU, and everybody who knows fashion and everybody who knows cool stuff knows that is an acronym that stands For Us By Us. Tell us what FUBU is and where did it start? How did you basically have this birth of a company?

The short story is that it came out of a love and desire that I had for hip-hop and hip-hop music was what present-day kids’ version of social media, Instagram and Twitter and Snapchat because we never knew what was going on in other communities. We never saw that on a 6:00 news but through hip-hop, kids that no longer had to be able to sing or dance or dance maybe, but they no longer had a single play instrument, they are communicating about through this music about what they love or hate or valued or aspire to be. It\’s not something that you listen to. It’s something you live and came with a way to walk, talk and dress. As we supported a lot of other designers, there were rumors that these designers didn\’t want kids who like hip-hop or kids who are African-Americans or kids who are inner-city kids or whatever the cases. They didn\’t want us to wear their product.

Knowing those designers now, I know that\’s exactly what it was a rumor, but that time it was very hurtful to me because I said, “Who\’s ever going to embrace and love and value this culture that I love?” I came up with the letters FUBU, For Us By Us. At first, a lot of people thought it was about supporting a certain color. My stepdad, who came in my life, who happens to be of the Jewish faith, always told me to be pro-black but never anti-anything else. If I were only to make the goals for a certain color, then I\’m becoming the thing I\’m fighting against. I never want to be that. It was all about a culture and we would dress everybody from the Beastie Boys to Run-DMC to whoever the case is and the brand, we expanded it to be a global brand.

I’ll share with you something simple. I started with $40. One night, I made a bunch of ski cap type of hats out of one big roll of fabric. In 1989, Good Friday at 3:00 in the afternoon, 42 degrees outside, I stood on the corner with those bag of hats. I sold those bag of hats and made $800. I realized at that point that my destiny was in my hands and my goals were unraveling in front of me in the fact that I no longer had to ever make an excuse that somebody is going to be in my way, whether I worked at a company or whether I own my own company, I realized the essence of being somebody who is goal-driven and someone who\’s not going to let the world stop you.

I wasn\’t going to use my, my age, my color, my gender, the fact that I barely finished high school. The fact that I got left back, the fact that I\’m dyslexic. I\’m not going to use that against me and I\’m going to go out there and I\’m going to carve out a space in the world for myself. That\’s what I did. FUBU ended up becoming a global brand that we did about $6 billion in retail sales and changed the way that the community was portrayed and is portrayed. We created a lot of other people who created other bigger brands or big brands in music and everything else because, as they call it, FUBU was the first hashtag of clothing or hashtag of our business and that became something great. I learned a lot of lessons and that was my first started when I was twenty years old.

Now at going on to over 30 years in business. I’ve taken those lessons throughout my life. I’ve gone from being somebody in the clothing and apparel business to being obviously a public speaker to being somebody who\’s gotten to the height of publishing to being somebody who\’s been on a national show for many years. I’ve used those fundamentals to get throughout my life throughout all those areas of my life, as well as, to be able to share it with other people. More importantly, sometimes share the losses and the lessons that I’ve learned and the hard hits I’ve had to take.

What great ideas are at the birth of that company about inclusivity and making sure that you don\’t alienate anybody and you include everybody and you make a voice for people who you thought needed it. You certainly carved that out, which is amazing. I see that gorgeous rendition of the best flag in the world behind you there. Tell me a little bit about that.

[bctt tweet=\”Failure is a way to start over again a little bit wiser.\” username=\”calentertainmnt\”]

I remember going to a video set and I saw this and I was like, “That\’s amazing.” Often when I address people, not normally in my public speaking but when I\’m on Instagram or stuff like that because I have the news on. I try to bring people back to and I constantly put it in the back of my chair. I try to bring people back to realizing that we\’re in the best country in the entire world and that we have more in common than we have apart and we\’re going to get through this like we\’ve gotten through every single thing else. That\’s it. I\’m very proud of the country that I am a part of. Many people that are served this great country and my fellow countrymen and women that are in this country. It was something that I feel more people need to concentrate on than seeing all the negative stuff that’s being thrown our way.

It feels like with this pandemic and with this new year that it\’s a nice time and it\’s an appropriate time for us to reset and look at the future and maybe learn from our mistakes and learn from the things that we had to learn from, which is so appropriate that it was 2020. It\’s crazy but looking at our health, looking at the way we ran our businesses and the technologies that we hadn\’t embraced yet and everything that we\’ve had to learn and look at and now moving forward. You must have a lot of optimism for not only for this country but also for business. What do you think is the most exciting sector and what do you think you\’re most excited about when it comes to business and where we\’re headed with the show and with yourself? What\’s exciting you right now?

A lot of people are going to reset it, understand their goals in life and understand what they value on. Unfortunately, that\’s come out of the destruction of maybe losing loved ones and various other things. However, the business is going to change for the better. The golden era is going to come around just like it did in the Roaring ‘20s after the pandemic in 1918. Also, people will improve their quality of life, spend more time with their families and be able to decide if they want to work virtually or not. Other employers and/or entrepreneurs or various other people realize that their contacts and Rolodex and their history is their biggest inventory and it\’s their asset. They needed to tap into that. They also know that as we go virtually and go globally, the talent pool has become global.

If you can now be in your place with your parents or someplace else and virtually teaching your child or virtually being able to operate your business, isn\’t that getting both of the things that you want to do out of life being able to hopefully be your family, as well as live the quality of life you want to do. Also, a bunch of people are reevaluating their education. Did I need to take more or have more financial intelligence so I wasn\’t over-leveraged during this time? Did I need to know about the market? Did I need to know about technology? Now, my store is closed but all my customers are right around the corner but I never got their email or their social media address to be able to convert and converse directly with them.

Maybe I don\’t need retail anymore. Maybe I\’m going to be like Bombas socks and go direct to consumers and also have a social cause at the same time. We\’ve had more time to reflect over anything else. Before we even think about that is I want people now right now to know that entrepreneurship or any business you\’re in is a team sport. We have seen the unfortunate sides of stress such as Kate Spade and Anthony Bourdain. Before we can go to do any of that stuff, take care of your health and mentally check in with other people and have conversations because you\’re not alone.

The good thing is the universe is on your side, like my good friend Barbara would say, because if you would have called people 1 or 2 years ago and you would have felt embarrassed to say something or whatever the case is. Everybody\’s going through their own thing right now and you get a pass. Make sure you call people and check on them, make sure you\’re okay because none of this stuff we talk about a business is ever going to be worth anything if you don\’t have your mental health and your health in general.

That leads me right into my next question, which is, and now I know the answer, but you were a multimillionaire. You were incredibly successful before you started into this public speaking arena. What was your incentive to do this?

Secrets To Success: Sharks act, learn, and then repeat. They also allow the people around them to fail and/or try.

I felt that everybody was showing this sizzle reel instead of their blooper reel. I felt that there was this unreasonable belief in entrepreneurship and a lot of people felt that, “I\’m working on a company, so I\’m not worth anything.” No, Daymond John can never be Daymond John if I didn\’t have people around me at my company. You can be that person at your company. Other people said, “I\’m an entrepreneur and it\’s hard out there.” It\’s hard. It was hard for me too and guess what, it\’s the best thing ever. I felt also that people did not have the step-by-step process also or the right mind frame to walk through it because so many other people are maybe they\’re faking it so they make it.

Maybe they\’re giving unfair information out there that somebody like me, who you see me against all the odds, as I shared with you before, all the things that happened to me, you see me up there on Shark Tank. Unfortunately, and this is truly unfortunate, I am one of the only publicly recognized people of color that are successful from a monetary standpoint, as well as a business standpoint that have nothing to do with music, sports or politics. That is sad because if you feel like you\’re marginalized or whether you feel like you\’re a person of color, whether you feel like you didn\’t get an education or whether you feel like women are no are not respected, they don\’t get their fair shake like they haven\’t traditionally.

When you see me up on that show, you can do it. You realize that you can do it. When I shared my story with you, again, going back into my failures, you realize that it\’s okay to be vulnerable. It\’s okay to make mistakes. It\’s okay to have to start over. It\’s okay if you didn\’t have everything around you. If Daymond made it, I can make it. Daymond’s given me the tools. That\’s what I wanted to do because I felt like so many people were misled on what true success is.

It\’s true and amazing. When people watch the show, in a lot of ways, all of you and I feel like, honestly, especially you, are caring about the people. You give advice. Even if you say, “No, this isn\’t for me. I\’m out, but I want to leave you with a couple of words of advice. Keep going down this path, don\’t give up. This is the beginning for you.” I’ve heard you time and time, again, even when you\’re saying no, you instill wisdom and confidence into these people because they\’re halfway there and you know that.

If you see that somebody else believes in you and I have had to say, unfortunately, “You need to stop. You need to think about that.” What do they say? “Failure is a way to start over again a little bit wisely.” Sometimes they need that information as well. That\’s what happens when people believe in you. There\’s an entrepreneur or even somebody again in a company, when you say things that you if you get the lowest, if you, if everybody agrees with you, you have a lowest common denominator. If you\’re a visionary in a company right now where you want to move to the CEO position or the brand manager position or the supervisor position and you\’re busting your butt and you have visions of where this place or this company could go.

Most people are not going to want to listen to you. They\’re going to say, “You\’re making my job harder for me.” Are you kidding me? You\’re showing me up. You truly want to be somebody that runs the tacos and you can make a change. If you\’re an entrepreneur, most of them I’ve seen entrepreneurs because they felt that there was something that was lacking in the market and they felt that they could add value to what was lacking in the market. They thought somebody else is going to do it but nobody else did it and I\’m going to add value to it.

My job is to say that I believe in you and that you are doing the right thing because most of the people around them privately said, “That\’s never been done before.” That\’s my job. That\’s what true mentors hopefully or people could do because we live in a world where we hear no a million times. We don\’t hear yes too many times. If I say, “Yes, I think that you\’re right. This investment may not be enough for me but I think that you are on the right path and you will win.” I hope that encourages them.

[bctt tweet=\”If you don\’t know your goals, you can\’t educate yourself.\” username=\”calentertainmnt\”]

I’ve heard other incredible entrepreneurs. I represent Nolan Bushnell, who created Atari and Chuck E. Cheese. One of his favorite famous lines is, “If everybody around you is telling you that your idea is crazy, then you\’re probably doing the right thing because you\’re onto something.” A lot of people are going to tell you you\’re crazy. I\’m sure Elon Musk and you and many guys like you and Cuban and all these other great entrepreneurs and serial entrepreneurs have heard no and that you\’re crazy over and over again. It\’s absolutely, great to hear you guys tell us that if you\’re the only one who thinks it\’s a good idea and everybody else thinks you\’re wrong, you might be onto something.

That is a little bit about why people also hire you to speak at their companies. When people have you as a speaker, they\’re probably asking you to talk a little bit about how to think differently and how to look at things differently from the perspective of a successful man like yourself. What is the most popular thing that everybody\’s asking you to talk about? What\’s the most popular topic or theme that most people want you to talk about when you do the public speaking?

Generally, it is how do you get somebody to think outside the box and not put themselves in the box? The last thing that anybody ever wants to do and we all get it done to us, is have somebody put us in a box. They want people to mentally understand what are the directions and how do I start to apply goal setting? How do I apply learning techniques? How do I apply communication, the ability to share my idea with others? How do I apply to listen a little bit more? How do I create the entrepreneurial spirit within myself, whether it is in my home life, whether it is in my work life because I work within a system or whether it is in my leadership life? How do I do that within myself?

How do I also lead and get people to innovate? People a lot of times think innovation is this new, great technology. To innovate is to get the mindset that you have to talk to somebody else and allow them to share what they think about and men and women collectively develop something that is now changing the way that both of your processes are thinking. You\’re also grabbing other people towards it. That innovation and that excitement can come from anything. I learned how to innovate my life when I was a waiter at Red Lobster. I never worked in a large corporation. I learned about sales. I learned about overdelivering to a customer. I learned about doing the homework on how they are working and what was working for Red Lobster or not. I learned about getting my team at Red Lobster to help me on the weekend at flea markets selling FUBU.

If I can do that at Red Lobster, then I can share that with people on how they can do it within their companies or within their systems. Those are the things they ask about. To sum it up, they want people to understand how to be entrepreneurs within a system because often they want me to speak to people and get them excited. However, these people are employed by people and they want me to have them direct their energy towards being a better person for themselves and for the company but do not get them too excited where they\’re like, “I quit and I\’m going to start my own company.” As well as I\’m asked also in entrepreneurial organizations how do I get the staff and the team to move in one goal, to move forward in that organization? Those basically the topic but it\’s always pretty much on goal-setting and it\’s all on how they position their minds.

Also, innovation, as you said, which is great.

Sometimes it\’s challenging to ask me because I\’m asked to speak to everything from 2,000 doctors who have an education in a very specific area but yet they\’re not the greatest business people to Fortune 500 companies who have everything figured out for the next twenty years generally. They want people to move in unison to people who are talking to totally independent entrepreneurs who need to understand how to build and become a global brand. I get so many different areas and it\’s fascinating to me.

Secrets To Success: Your business will never be worth anything if you don\’t have your mental health.

It was great because you can pivot and not a lot of speakers have this ability to customize who were famous and well-known guys like you. You customize with the clients in a way where they get what they\’re looking for. Unlike a lot of other people who have one speech, if you like it, great, if you don\’t too bad. My last question for you, Daymond, and thank you so much for all your time and this has been unbelievable.

My last question for you is, what is a main mistake that people in mindset are making? As people have a 9:00 to 5:00 job all the way up to the CEO or the president, I feel like there\’s got to be something that you\’re aware of. You\’ve seen it on Shark Tank. You\’ve seen in a business, you\’ve seen it with some of your peers but what\’s the number one mistake people make in being positive or not being able to be positive or optimistic about the way of their success and what they\’re worth? I feel like everybody beats himself up. What do you have to say about that?

Unfortunately, there\’s no one thing I would say. There will be three things. The number one thing would be, they don\’t know the purpose of the reason they\’re doing it or not doing a meeting. They don\’t know their why. Why am I doing this? Am I doing it for other people that I don\’t care? Did my parents raise me to think like this? Am I doing it out of fear of losing something or why am I not doing it? Number two is they don\’t set the proper goals. If you don\’t know your why, you can\’t set your proper goals. If you don\’t set your goals, period, then you allow other people and things in the world to set goals for you. You can\’t be the CEO. You can\’t go to $100 million in sales or that\’s never happened before in my life or your life. You\’re going to embarrass yourself and you\’re going to embarrass us.

Number three is the lack of wanting to educate themselves further. I\’m still educating myself. I\’m educating them more now than ever before. A lot of people feel that if they know everything else in the world, then there\’s nothing else for them to learn. If you don\’t know your why, you don\’t know the goals that you have. If you don\’t know your goal you have, you can\’t educate yourself. I don\’t care if it\’s about how to eat healthier, how to be a better husband, how to be a better wife, how to be a better person in your community, how to grow a company, how to reduce your stress. It doesn\’t matter. Those are the three things. Why, goals and homework.

Educate yourself with that homework. That is so important. That\’s why they say the leaders of the world should be reading a lot of books.

The average CEO reads 50, the average employee reads 1.

You have 5 great books, 3 bestsellers that you talked about earlier that are all incredible. Daymond, again, thank you so much for your time. Thanks for being such a great man and so accessible and so down to earth and so kind, so funny and fun on the show and a real great speaker that I love to tell everybody about. For all of those reasons, thank you. Thank you most of all for coming on the show.

Secrets To Success: To innovate is to get the mindset that you have to talk to somebody else and allow them to share what they think about.

Thank you. I appreciate it. Thank you for bringing so many amazing voices out and introducing them to the world where they change people\’s mindsets to be better people and have a more fulfilled life.

Thank you. I’ll talk to you soon. I’ll see you around and have a good one.

All the best. Thank you.

Important Links

• Daymond John
• FUBU
• Power Shift
• The Brand Within
• Rise and Grind

About Daymond John

From his wildly successful role on ABC’s smash hit, Shark Tank, to his distinguished status as a Presidential Ambassador for Global Entrepreneurship, Daymond John has become globally recognized for his relentless commitment to promoting and supporting entrepreneurs.

Daymond initially made his mark as the entrepreneur and branding expert behind the groundbreaking lifestyle brand, FUBU, which has eclipsed more than $6 billion in global retail sales. From the streets of Hollis, Queens, Daymond started a global movement from the basement of his mother’s house by capitalizing on the then-fledgling hip-hop culture. FUBU was undoubtedly a key development for the streetwear market, which today is a $20 billion industry.

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