Paul Smith: How to Use Storytelling as a Leadership Tool

By CAL Entertainment Exclusive Speaker, Paul Smith

\"Image\"I recently spoke to Paul Smith, who is a consumer research executive, keynote speaker, corporate trainer, and author of Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspirea(AMACOM Books, August, 2012). As Director of Consumer & Communications Research atProcter & Gamble, Paul has spent a career observing and researching what it takes to connect with, inspire, and motivate a change in human behavior. Whether it’s the CEO’s speech to the board of directors, or the hallway conversation with your boss, his conclusion is this: the difference is storytelling.

In this interview, Paul talks about how to use storytelling as a leadership tool, ways that storytelling can make leaders more effective, why storytelling it important, and more.

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