Presentation Coming? Know These Things About Your Audience

By Harvard Business Review

You need to understand people on a somewhat personal level to develop a presentation that resonates with them. But how? Start by asking yourself these questions, and use your answers to tailor your speech:

  • What are they like? Think through a day in the lives of your audience. Reference something that they face every day so they’ll know you “get” them.
  • Why are they here? What do they think they’re going to get out of your presentation? Are they willing participants or mandatory attendees? Highlight what’s in it for them.
  • What keeps them up at night? Everyone has fears or pain points. Let your audience know that you empathize—and that you’re here to help.
  • How can you solve their problems? How are you going to make their lives better? Point to benefits you know your audience cares about.