Cole Nussbaumer Knaflic tells stories with data. She is the author of storytelling with data: a data visualization guide for business professionals (Wiley, October 2015) and writes the popular blog www.storytellingwithdata.com. Her well-regarded workshops and presentations are highly sought after by data-minded individuals, companies, and philanthropic organizations all over the world.
Her unique talent was honed over the past decade through analytical roles in banking, private equity, and most recently as a manager on the Google People Analytics team. At Google, she used a data-driven approach to inform innovative people programs and management practices, ensuring that Google attracted, developed, and retained great talent and that the organization was best aligned to meet business needs. Cole traveled to Google offices throughout the US and Europe to teach the course she developed on data visualization. She has also acted as an adjunct faculty member at MICA, where she taught Introduction to Information Visualization.
Cole has a BS in Applied Math and an MBA, both from the University of Washington. When she isn’t ridding the world of ineffective graphs one pie at a time, she is baking them, traveling, and embarking on adventures with her husband and young children in San Francisco.
Storytelling with data: bringing data to life through pictures and story
Stories resonate and stick with your audience in ways that data alone does not. Why wouldn’t you leverage the power of story when communicating with data? Join this engaging session, during which Cole Nussbaumer Knaflic demonstrates the untapped potential of combining the magic of story with best practices in data visualization for communicating effectively with data. You’ll leave the session inspired to bring your data to life and make it a pivotal point in an overarching story that motivates your audience!
The half-day workshop covers the fundamentals of effective storytelling with data. Core content is focused on 5 key lessons: (1) understand the importance of context, (2) choose an appropriate visual, (3) identify and eliminate clutter, (4) focus your audience’s attention, and (5) tell a story.
The full-day workshop expands on the half-day session with the incorporation of additional content and hands-on practice. The latter typically takes the form of individual and small group exercises centered around each of the five key lessons, to highlight practical application and help drive the lessons home.
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