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Esther Wojcicki

Esther Wojcicki

Legendary Educator, The Godmother of Silicon Valley, Mother of a Super Family Author of #1 Amazon Bestseller How to Raise Successful People Author of Bestseller Moonshots in Education - Launching Blen



What makes a child successful in life? What about raising a successful student? These questions and more answered in one of the best books on raising children.


Esther Wojcicki is a leading American educator, journalist and mother. Leader in Blending Learning and the integration of technology into education, she is the founder of the Media Arts program at Palo Alto High School, where she built a journalism program from a small group of 20 students in 1984 to one of the largest in the nation including 600 students, five additional journalism teachers, and nine award-winning journalism publications. Wojcicki serves as Vice Chair of Creative Commons and has previously worked as a professional journalist for multiple publications and blogs regularly for The Huffington Post.

Esther has been intimately involved with Google and GoogleEdu since its inception, where she was one of the leaders in setting up the Google Teacher Academy and remains a guiding force. With two Honorary Doctorate Degrees – Palo Alto University (2013) and Rhode Island School of Design (2016). She was California Teacher of the Year in 2002 by the California Commission on Teacher Credentialing; a recipient of the Gold Key by Columbia Scholastic Press Association in recognition of her outstanding devotion to the cause of the school press; a board member of Alliance for Excellent Education in Washington, DC, and on the Board of Newseum in DC; and a has been consultant for the U.S Department of Education, Hewlett Foundation, Carnegie Foundation for Advancement of Teaching, Google, Silicon Valley Education Foundation and Time Magazine Education.


“Esther Wojcicki is a legendary educator and parent. Everyone has asked for her secrets to success — how she raised such talented and accomplished daughters, and how she helps so many students excel and succeed. As the father of four, my family and I have benefited from her friendship and wisdom. Finally, here it is: Wojcicki’s comprehensive parenting philosophy, told with her signature wit, for all the people who are needing her insight.”
— Gavin Newsom, Governor of California

“Parenting in our digital age is a brave new frontier, fraught for both parents and children. But as Esther Wojcicki—beloved teacher, parent, and writer whose work I’ve long admired—shows, modern parenting can be a joy instead of a constant struggle. Esther Wojcicki is leading a revolution not only in how we prepare our children to succeed, but how we nurture the health and well-being of parents across the world. How to Raise Successful People shows us how to be our best so our children can be their best”
— Arianna Huffington, Founder of Thrive Global and Huffington Post

“As a teacher, Esther Wojcicki was brave enough to challenge conventional teaching, understanding that students need to be active participants in their own learning. As a parent, she innately understood how to foster responsibility, self-reliance, and fearless creativity in her daughters. Esther’s mix of practical wisdom and inspiration will be a prized resource for anyone raising the next generation to live with purpose and unlimited potential.”
— Laurene Powell Jobs, Founder of Emerson Collective


Esther Wojcicki — “Woj” to her many friends and admirers — is famous for three things:

  • Teaching a high school class that has changed the lives of thousands of students
  • Raising three daughters who have each become famously successful as, the CEO of YouTube, the Founder and CEO of 23andMe, and a top medical researcher
  • Inspiring Silicon Valley legends like Steve Jobs

What do these three accomplishments have in common? They’re the result of TRICK, Woj’s secret to raising successful people: Trust, Respect, Independence, Collaboration, and Kindness. Simple lessons, but the results are radical.

Woj’s methods are the opposite of helicopter parenting. As we face an epidemic of parental anxiety, Woj is here to say: relax. Talk to infants as if they are adults. Allow teenagers to pick projects that relate to the real world and their own passions, and let them figure out how to complete them. Above all, let your child lead.