WHAT PEOPLE ARE SAYING
“Esther Wojcicki is a legendary educator and parent. Everyone has asked for her secrets to success — how she raised such talented and accomplished daughters, and how she helps so many students excel and succeed. As the father of four, my family and I have benefited from her friendship and wisdom. Finally, here it is: Wojcicki’s comprehensive parenting philosophy, told with her signature wit, for all the people who are needing her insight.”
— Gavin Newsom, Governor of California
“Parenting in our digital age is a brave new frontier, fraught for both parents and children. But as Esther Wojcicki—beloved teacher, parent, and writer whose work I’ve long admired—shows, modern parenting can be a joy instead of a constant struggle. Esther Wojcicki is leading a revolution not only in how we prepare our children to succeed, but how we nurture the health and well-being of parents across the world. How to Raise Successful People shows us how to be our best so our children can be their best”
— Arianna Huffington, Founder of Thrive Global and Huffington Post
“As a teacher, Esther Wojcicki was brave enough to challenge conventional teaching, understanding that students need to be active participants in their own learning. As a parent, she innately understood how to foster responsibility, self-reliance, and fearless creativity in her daughters. Esther’s mix of practical wisdom and inspiration will be a prized resource for anyone raising the next generation to live with purpose and unlimited potential.”
— Laurene Powell Jobs, Founder of Emerson Collective
SUCCESSFUL PARENTING, CHANGE THE WORLD
Esther Wojcicki — “Woj” to her many friends and admirers — is famous for three things:
- Teaching a high school class that has changed the lives of thousands of students
- Raising three daughters who have each become famously successful as, the CEO of YouTube, the Founder and CEO of 23andMe, and a top medical researcher
- Inspiring Silicon Valley legends like Steve Jobs
What do these three accomplishments have in common? They’re the result of TRICK, Woj’s secret to raising successful people: Trust, Respect, Independence, Collaboration, and Kindness. Simple lessons, but the results are radical.
Woj’s methods are the opposite of helicopter parenting. As we face an epidemic of parental anxiety, Woj is here to say: relax. Talk to infants as if they are adults. Allow teenagers to pick projects that relate to the real world and their own passions, and let them figure out how to complete them. Above all, let your child lead.
VIDEOS
PRESS
Blogs
- Esther Wojcicki in CNBC: I raised 2 successful CEOs and a doctor. Here’s the ‘unpopular’ parenting rule I always used on my kids.
- Tract, Esther Wojcicki’s educational startup, acquires multi-million dollar funding to grow platform.
- WIRED: Esther Wojcicki on Teaching Kids to be Independent Thinkers
- FORTUNE: Esther Wojcicki’s Secrets for Raising Great Leaders
- National Award-Winning Palo Alto Teacher, Esther “Woj” Wojcicki, Takes Unusual Approach – In Mercury News
- SFGATE – James Franco to Palo Alto journalism teacher Esther Wojcicki: ‘You’re my hero’
- YouTube CEO’s Mom, Esther Wojcicki, shares top tips for raising successful children