Follow James Sun through his personal journey and passion as a unique diversity advocate and speaker.  James takes a new and refreshing approach to diversity where he talks about the value of people’s differences in culture, race, and beliefs versus ascribing to the belief that we are all the same.  His philosophy is a culmination of his personal experiences combined with his study of human behavior by analyzing millions of data points around online ethnic social dynamics.  Even hear his direct testimony of how he handled a discriminatory response by a casting director on Donald Trump’s show, The Apprentice, who said “Asian men don’t make for good television.” 

James Sun’s family immigrated to the United States in 1981 with $35 to their name.  They arrived in Los Angeles airport with no money and no contacts, and didn’t even speak the English language.  They had to survive through sheer determination, hard work, and hope.  In 1982, the family moved to Houston, Texas.  As the only Asian-American family in the neighborhood, James’s family faced much racism.  James can recall moments when their car tires were slashed and racist remarks were painted on their home.  Growing up in humble circumstances and facing extreme racism incited a fiery drive and passion in James at a young age.

James is the first Asian male to land a spot on Donald Trump’s hit reality show “The Apprentice.”  Asian-American men have a very difficult time landing a major role on prime time television in the United States, but James broke this barrier.  James made it all the way through 14 weeks as a finalist in the competition.  James was the first Asian finalist in the history of the show.   After his stint on “The Apprentice”, James managed to land his own international television show where he played the role of Donald Trump.  This show was a co-collaboration between BBC (British Broadcasting Corp), Mediacorp, and CMMN, which aired worldwide in over 20 countries.

James is an entrepreneur and co-founder of Anomo (mobile social network) where he has analyzed tens of millions of online social interactions between different races, age groups, sexual orientation, and genders.  He is the owner of Koream magazine, which is an award-winning monthly magazine dedicated to news, commentary, politics, lifestyle and culture published in the United States. It is the oldest and most widely circulated English–language monthly magazine for the Asian American community.  He is also the owner of Audrey Magazine, which is an award-winning national publication covering the Asian experience, as seen from the perspective of Asian American women. Audrey covers Asians and Asian Americans in popular culture, fashion and beauty trends, lifestyle and travel, as well as social and cultural issues relevant to Asians and Asian Americans.

James graduated Cum Laude from the University of Washington Business School with a Bachelor’s degree in Business Administration and Computer Information Systems.   James was recently selected as a top 100 alumni from the University of Washington in the “Wonderous 100 Alumni Award” which included prominent individuals like Bill Gates Sr. and musician Kenny G.