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Nonny de la Peña

Nonny de la Peña

Godmother of Virtual Reality. Creator of Immersive Journalism. 13 People Who Made the World More Creative - Fast Company. Viral TED speaker.


Nonny de la Peña, founder of Emblematic Group, was selected by Wired Magazine as a #MakeTechHuman Agent of Change and has been called “The Godmother of Virtual Reality” by Engadget and The Guardian. Additionally, Fast Company named her “One of the People Who Made the World More Creative.” for her pioneering work in immersive storytelling.  At Emblematic Group, she uses cutting edge technologies to tell important stories—both fictional and news-based—that create intense, empathic engagement on the part of viewers.

A Yale Poynter Media Fellow and a former correspondent for Newsweek, de la Peña has more than 20 years of award-winning experience in print, film and TV. De la Peña is widely credited with helping create the genre of immersive journalism and her virtual reality work has been featured by the New York Times, BBC, Mashable, Vice, Wired and many others.  Showcases around the globe include the Sundance and Tribeca Film Festivals, The World Economic Forum in Davos, The Victoria and Albert Museum, Moscow Museum of Modern Art, and Games For Change.  She was also “in the room” when the Oculus Rift was first created.


Nonny’s TED Talk:



Step Into the Story

Immerse yourself into the virtual, augmented, and mixed reality of a store, an experience, or with a product.  Nonny is creating the best usage of VR available on desktops, mobile, and traditional VR glasses, which the biggest companies in the world are utilizing to transform you to their shops, or introduce you an experience with their products.  The future of storytelling is here.  Step into the story and be there. What better way to see it is there than to feel it.


The Future of news? Virtual Reality

What if you could experience a story with your entire body, not just with your mind? Nonny de la Peña is working on a new form of journalism that combines traditional reporting with emerging virtual reality technology to put the audience inside the story. The result is an evocative experience that de la Peña hopes will help people understand the news in a brand new way.