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Tom Edwards

Tom Edwards

Future-Proofer and AI Leader with 25 years of experience serving as Chief Digital, Chief Marketing, Chief Data, and Chief Innovation Officer. Recognized as a Top 50 Global Tech Professional, Tech Titan Award winner, and Ad Age Marketing Technology Trailblazer. A trends expert specializing in AI, data, marketing, digital, VR, and emerging technology.

ABOUT

Tom Edwards, a futurist and one of the leading minds in AI, human behavior, and emerging technologies, excels in aligning consumer behavior with emerging experiences. As a futurist, he is dedicated to future-proofing the nation's largest companies and brands. Currently an AI and Generative AI leader at global consulting firm EY (Ernst & Young), Tom speaks frequently about AI's influence on Gen Z, gaming, and the evolution of consumer experiences through his platform, 'The AI Effect.' He can adeptly speak on various compelling topics, such as:

How AI is enabling organizations, why employees and consumers are turning to the tools, and it’s impact across generatiions. Tom Edwards, futurist, tailors his talks by industry and delivers a highly visual and thought provoking journey. His 2018 TEDx talk has more than 427,000 views. Tom is a highly accomplished and recognized AI, data, marketing, and technology leader who has received numerous prestigious awards and recognitions. He was recently named a 2024 Top 50 Tech Professional. He was named the 2022 Dallas Fort Worth Interactive Marketing Associations Marketer of the Year and is a two-time winner of the OnCon Top 10 Global Marketer award, receiving the honor in both 2022 and 2021.

Tom’s outstanding leadership and contributions to the industry were also recently recognized with the Marketing 2.0 Outstanding Leadership Award in 2022. He was named one of the 10 most inspiring tech leaders to watch in 2022 and one of the top 50 most influential business leaders in technology in 2021. In addition, Tom has been recognized multiple times as the Professional of the Year in Marketing & Emerging Technology by Strathmore Worldwide, receiving the award twice in 2020 and 2019. He was also named the CX Summit Digital Marketing Professional of the Year in 2020 and the Tech Titan Technology Advocate award winner in 2019.

Tom’s thought leadership and trailblazing work in marketing have been recognized by OnCon, with awards for Marketing Trailblazer and Marketing Contributor in 2019. He was also named a Marketing Technology Trailblazer by Advertising Age in 2017.

Many of the top brands in the world have recognized Tom. Apple calls Tom Edwards, futurist, “bold and fearless”, Nintendo states “Tom has a level of expertise I’ve rarely seen in my career, Hulu called Tom “a leader in the digital realm”, Southwest Airlines states Tom “Is a forward thinker who pushes the convention”, c-Suite states Tom “Is in what leaders need to know so they stay ahead of the competition”. Tom regularly provides thought leadership and industry commentary via business and advertising publications across multiple topics including trends, artificial intelligence, data, innovation, personal branding, leadership, IoT, future of retail, augmented and virtual reality, emerging technology and much more driving millions of views. Tom has recently been a featured speaker for many of the biggest marketing world events including:

Many of the top brands in the world have recognized Tom. Apple calls Tom Edwards, futurist, “bold and fearless”, Nintendo states “Tom has a level of expertise I’ve rarely seen in my career, Hulu called Tom “a leader in the digital realm”, Southwest Airlines states Tom “Is a forward thinker who pushes the convention”, c-Suite states Tom “Is insightful in what leaders need to know so they stay ahead of the competition”. Tom regularly provides thought leadership and industry commentary via business and advertising publications across multiple topics including trends, artificial intelligence, data, innovation, personal branding, leadership, IoT, future of retail, augmented and virtual reality, emerging technology and much more driving millions of views. Tom has recently been a featured speaker for many of the biggest marketing world events including:

Tom has also delivered futurist presentations to some of the worlds largest brands:

VIDEOS

PRAISE

SPEAKING TOPICS

01

– The AI Effect

In “The AI Effect” keynote, Tom Edwards takes you on a captivating journey through pop culture references like The Terminator, Star Wars, Pixar movies, and The Matrix, illustrating how each signifies seismic shifts in culture and technology.

Empower, Exponential & Enhancement

Explore how technologies like mobile connectivity empower consumers to shape trends and amplify their influence across generations. Discover how intelligent systems exponentially accelerate consumer behavior predictions and how contextual environments will redefine our reality.

Empower: Consumer Creativity &; Influence

Consumer empowerment is driven by the accessibility of mobile technology, allowing people to create, influence, and amplify trends. This phenomenon is especially apparent in Generation Z, whose high digital expectations have reshaped how brands approach consumer engagement. Tom explores the key behaviors around why individuals are open to adopting intelligent systems

Exponential: Acceleration via Intelligent Systems

Intelligent systems like artificial intelligence (AI) and virtual assistants accelerate the ability to anticipate consumer needs and enable our lives in ways we never thought possible. These technologies serve as personal proxies and are fundamentally transforming business. Tom explores how AI is ever present in our daily lives and shares his perspective based on proprietary research about how AI will transform our lives.

Enhancement: Bridging the Physical & Digital

Enhanced experiences, powered by immersive computing (AR/VR) and computervision, bridge the physical and digital worlds. Intelligent cameras, for example, will revolutionize the retail experience, allowing users to engage seamlessly with personalized, contextual content.

The New Normal

Tom Edwards concludes by discussing the imminent convergence of mobile-centric, voice, vision, and touch experiences powered by AI. This transformation will forever redefine how we interact with our environments, brands, and even AI and robotic systems themselves. Get ready to move beyond simply advertising to people; soon, we’ll also market to intelligent agents and robotic systems. By understanding the “Empower, Exponential, and Enhance” framework, you’ll see how technology adapts to us, shaping our experiences and defining our future​​​​​​.

Key takeaways:
Cultural Influence of Technology: References to Star Wars, Fortnite, Pixar movies, and The Matrix highlight how shifts in technology impact culture, influencing consumer behavior and expectations.
Empowerment through Accessibility: Mobile technology empowers consumers to create, share, and amplify trends across generations, reshaping expectations of brands and digital experiences.
– Exponential Growth in AI Capabilities: AI and virtual assistants are becoming proxies for individual consumer needs, altering how brands market and interact with their audience.
– Enhanced Retail through Immersive Technology: AR/VR and computer vision
blur the lines between the physical and digital worlds, enhancing retail experiences by making cameras more intelligent and content more contextual.
– Marketing to Intelligent Systems: The convergence of AI-powered voice, vision, and touch will redefine marketing strategies. Soon, advertising won’t just be for people but will also target intelligent agents and robotic systems.
– Adaptive Technology Framework: Understanding the “Empower, Exponential, and Enhance” framework shows how technology will transition from responding to our inputs to actively adapting to us and our needs.
– The New Normal: This convergence marks a shift toward more natural and intelligent interactions across devices and platforms, setting a new standard for consumer engagement in the future.

Tom Edwards, futurist, is an in-demand industry expert as he has a unique ability to take complex technologies and making them relatable. Topics include:

Artificial Intelligence

  • Why people adopt
  • Impact on the workplace
  • Responsible AI
  • Operationalization of AI
  •  Industry specific application
  • Key functional areas transforming across organizations

Human Behavior
Marketing
Innovation
Digital
Data Design
Consumer Decision Journey
IoT and Connected Experiences
Emerging Technology
Voice & Conversational Experiences
Immersive Experiences (AR/VR/Mixed Reality)
Social Media
Personal Branding & Leadership Data-Driven Content & Creative
eSports & impact of gaming on GenZ

In the media