VIDEOS
PRAISE
SPEAKING TOPICS
01
– The AI Effect
In “The AI Effect” keynote, Tom Edwards takes you on a captivating journey through pop culture references like The Terminator, Star Wars, Pixar movies, and The Matrix, illustrating how each signifies seismic shifts in culture and technology.
Empower, Exponential & Enhancement
Explore how technologies like mobile connectivity empower consumers to shape trends and amplify their influence across generations. Discover how intelligent systems exponentially accelerate consumer behavior predictions and how contextual environments will redefine our reality.
Empower: Consumer Creativity &; Influence
Consumer empowerment is driven by the accessibility of mobile technology, allowing people to create, influence, and amplify trends. This phenomenon is especially apparent in Generation Z, whose high digital expectations have reshaped how brands approach consumer engagement. Tom explores the key behaviors around why individuals are open to adopting intelligent systems
Exponential: Acceleration via Intelligent Systems
Intelligent systems like artificial intelligence (AI) and virtual assistants accelerate the ability to anticipate consumer needs and enable our lives in ways we never thought possible. These technologies serve as personal proxies and are fundamentally transforming business. Tom explores how AI is ever present in our daily lives and shares his perspective based on proprietary research about how AI will transform our lives.
Enhancement: Bridging the Physical & Digital
Enhanced experiences, powered by immersive computing (AR/VR) and computervision, bridge the physical and digital worlds. Intelligent cameras, for example, will revolutionize the retail experience, allowing users to engage seamlessly with personalized, contextual content.
The New Normal
Tom Edwards concludes by discussing the imminent convergence of mobile-centric, voice, vision, and touch experiences powered by AI. This transformation will forever redefine how we interact with our environments, brands, and even AI and robotic systems themselves. Get ready to move beyond simply advertising to people; soon, we’ll also market to intelligent agents and robotic systems. By understanding the “Empower, Exponential, and Enhance” framework, you’ll see how technology adapts to us, shaping our experiences and defining our future.
Key takeaways:
– Cultural Influence of Technology: References to Star Wars, Fortnite, Pixar movies, and The Matrix highlight how shifts in technology impact culture, influencing consumer behavior and expectations.
– Empowerment through Accessibility: Mobile technology empowers consumers to create, share, and amplify trends across generations, reshaping expectations of brands and digital experiences.
– Exponential Growth in AI Capabilities: AI and virtual assistants are becoming proxies for individual consumer needs, altering how brands market and interact with their audience.
– Enhanced Retail through Immersive Technology: AR/VR and computer vision
blur the lines between the physical and digital worlds, enhancing retail experiences by making cameras more intelligent and content more contextual.
– Marketing to Intelligent Systems: The convergence of AI-powered voice, vision, and touch will redefine marketing strategies. Soon, advertising won’t just be for people but will also target intelligent agents and robotic systems.
– Adaptive Technology Framework: Understanding the “Empower, Exponential, and Enhance” framework shows how technology will transition from responding to our inputs to actively adapting to us and our needs.
– The New Normal: This convergence marks a shift toward more natural and intelligent interactions across devices and platforms, setting a new standard for consumer engagement in the future.
Tom Edwards, futurist, is an in-demand industry expert as he has a unique ability to take complex technologies and making them relatable. Topics include:
Artificial Intelligence
- Why people adopt
- Impact on the workplace
- Responsible AI
- Operationalization of AI
- Industry specific application
- Key functional areas transforming across organizations
Human Behavior
Marketing
Innovation
Digital
Data Design
Consumer Decision Journey
IoT and Connected Experiences
Emerging Technology
Voice & Conversational Experiences
Immersive Experiences (AR/VR/Mixed Reality)
Social Media
Personal Branding & Leadership Data-Driven Content & Creative
eSports & impact of gaming on GenZ