April 2014

Is there a more valuable medium than television for building for the subject matter expert? Is there anything else that delivers the reach of millions of eyeballs, plus credibility-boosting superpower, better than television? Notwithstanding certain exceptions, like being the subject of paternity testing on Maury, don’t people still believe that you know what you’re talking

By Cal Entertainment Exclusive Speaker, Darren Kavinoky There’s a new Geico commercial that features Pinocchio as a motivational speaker. And it really pisses me off. It begins with a father and son hanging out on the couch playing video games. Then the obligatory reference to “15 minutes could save you 15% on car insurance” and