April 2014

Is there a more valuable medium than television for building for the subject matter expert? Is there anything else that delivers the reach of millions of eyeballs, plus credibility-boosting superpower, better than television? Notwithstanding certain exceptions, like being the subject of paternity testing on Maury, don’t people still believe that you know what you’re talking […]

By Cal Entertainment Exclusive Speaker, Darren Kavinoky There’s a new Geico commercial that features Pinocchio as a motivational speaker. And it really pisses me off. It begins with a father and son hanging out on the couch playing video games. Then the obligatory reference to “15 minutes could save you 15% on car insurance” and