November 2016

If “storytelling” is a common buzzword in the business world, it’s for good reason—narratives make for effective communication. But the practice has become a victim of its own success. Suddenly, it’s as though everyone fancies themselves “storytellers” but without really knowing what a story is or how to tell one.

I’ve trained thousands of executives on storytelling, so I’ve seen pretty much every storytelling mistake someone can possibly make. Here are the four most common slip-ups that turn otherwise capable speakers into ineffective storytellers.

By Judy Woodruff for PBS Economist Todd Buchholz rails against what America has become: a people who want everything but aren’t willing to pay for it. In “The Price of Prosperity,” he suggests that wealthy nations such as the U.S. inflict harm on themselves, even cause their own demise, by racking up debt, having fewer