Paul Smith: How to Use Storytelling as a Leadership Tool
By CAL Entertainment Exclusive Speaker, Paul Smith I recently spoke to Paul Smith, who is a consumer research executive, keynote speaker, corporate trainer, and author of Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspirea(AMACOM Books, August, 2012). As Director of Consumer & Communications Research atProcter & Gamble, Paul has spent a […]
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