Nolan Bushnell’s Chuck E. Cheese, Silicon Valley Startup: The Origins of the Best Pizza Chain Ever – The Atlantic
This great American franchise, and by extension, childhood itself, almost never existed.
You may not know this, but Chuck E. Cheese’s — yes, the pizza place — has its origins as firmly planted in the soil of Silicon Valley as Apple, HP, or Intel. In fact, it sprang from Nolan Bushnell’s Atari like Athena to the videogame company’s Zeus.